By Lori Rubinger, Director, Training and Special Projetcts

This is a question that we hear often, and the answer is: Yes you do!

If you look at the job descriptions for the positions you are applying they most likely all sound a little different. That is because they are all different organizations/companies with different needs looking for a variety of skills although be it in the guise of a similar role. Here is a good example:
Company A is a dental office is looking for a receptionist. Some of the tasks will include, answering the phone, greeting people, booking appointments and managing their social media presence. For this position, Social media experience is probably going to raise the attention of this employer, as would be some healthcare office knowledge. This would be experience you want to highlight.
Company B is also looking for a receptionist. They are a Real Estate Office. Tasks will include answering the phone, booking advertisements, and creating open house brochures. Some graphic design and media knowledge is important to this employer.
These two companies are both looking for receptionists with similar but different skill sets. You may have all these skill sets, but you are going to position them differently on your Resume for each application. Why? Each employer will be looking for key phrases/words and you don’t want to bury those somewhere in the Resume or risk not including them at all. So, yes you need more than one version of your Resume to maximize your chances of being noticed by the employer. This is key!!
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